With Smooch! mineral- and botanical-based custom foundation system, your makeup will finally feel as if it's part of your skin, not sitting on your skin. No more second-guessing your color.
It all starts here. Your foundation sets the tone for all your other makeup products to work like they should. This formula truly becomes an extension of your skincare.
START WITH A BASE. Whether you are trying to control the oil monster, combat dryness, soften redness, or diminish those nagging wrinkles, we have the right base formula for you.
ADD SOME COLOR. We add skin-friendly toners and pigments to mix the ideal color-match for your skin, so you see the effect of the foundation, not the foundation itself.
ADD SKIN HELPERS. From oil control to extra hydration, anti-aging or soothing botanicals, your foundation will influence your skin to behave. Your foundation will become an extension of your skincare with these super-powered additions.
COVERAGE.More or less? Like a sheer, natural tint? A dense mousse? Or something in between? We can create the perfect texture that blends seamlessly to fit your coverage needs, as well as your preferences.
TAKE IT HOME. We pour your perfect foundation into a bottle (or jar) of your choice, so it can make a new home in your makeup bag!
YOUR FIRST TIME: Come into Smooch! to let us formulate your first custom foundation. We need you here so we can match your skin color perfectly and make sure you get exactly what you want. After that, you can simply re-order online or at the boutique.
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